USE OF COOKIES
We use cookies and similar tracking technologies to provide and improve your user experience, analyze our website's performance, and for advertising purposes. As an online Vedic astrology portal, cookies help us manage user sessions, understand our audience, and measure the effectiveness of our services and marketing efforts.

What are Cookies?
Cookies are small pieces of data sent from a website that are stored in a user's web browser while they are browsing a particular website. Each time the user loads a website, the browser sends cookies related to that website back to the site server to notify it of the user's activity on the website. Cookies are often used as a mechanism by websites to remember activities that a website browser had done in the past; for example, clicking on particular buttons, logging in, or having read pages on the site months or years ago.

Cookies We Use
Our website uses different types of cookies, which are categorized below. You can manage your preferences for non-essential cookies through our cookie consent banner.

1. Strictly Necessary Cookies
These cookies are essential for our website to function properly. They cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. They enable you to log into secure areas of our website and maintain your session.

Session Cookies: We use a default session cookie to identify if a user is logged in.

Security Cookies: We may use services like Google reCAPTCHA to protect our site from spam and abuse, which sets a cookie to distinguish between humans and bots.

2. Analytical / Performance Cookies
These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information these cookies collect is aggregated and therefore anonymous.

Google Analytics: We use Google Analytics to collect information about your use of the website to help us understand user behavior and improve our services.

Google Ads Conversion Tracking: We use cookies to measure the performance of our advertising campaigns by tracking actions you take on our site after clicking on one of our ads.

3. Functionality Cookies
These cookies are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).

Load Balancer Cookies: If we use a load balancer to ensure the website runs smoothly, a cookie may be used to maintain your connection to the same server throughout your session.

4. Targeting / Advertising Cookies
These cookies are set through our site by our advertising partners, primarily Google Ads. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Remarketing: These cookies allow us to show you advertisements on other websites after you have visited our site.